If you've ever scanned a QR code with your Smartphone, you'll likely have noticed that they can be scanned extremely quickly (we're talking within a second-or-two here). The data in a QR code can be alphanumeric, numeric, binary or Kanji ( Kanji is a form of Chinese characters that are used in the modern Japanese writing system)Īlthough that is the technical explanation of how a QR code works, something much more important to focus on is the fact that QR codes can be scanned at the touch of a button by the hundreds of millions of people around the world that use a Smartphone on a daily basis. Quite simply, a QR code is an encoded piece of data. When your Smartphone scans this code, it translate that information into something that can be easily understand by humans. Every QR code consists of a number of black squares and dots which represent certain pieces of information. It is a machine-scannable image that can instantly be read using a Smartphone camera. This is why marketers regularly place QR codes on banners, business cards, flyers, leaflets, posters and so forth.īasically, a QR code works in the same way as a barcode at the supermarket. Smartphone (or tablet PC) keyboards are tricky compared to desktop/laptop keyboards and most of the time, people simply can't be bothered to type in website addresses on their Smartphone.Ī QR code is used by marketers to simplify the process and therefore, entice more people into visiting a website or a piece of content. Obviously, that's all well and good, but what actually is the point of a QR code? Surely you can just type in a web address on your phone and visit the website that way? While that may be true, the point of a QR code is to simplify the process. QR codes are often used to contain web address information and links, but they can be used to direct Smartphone users to a multitude of other media too (e.g. The idea behind a QR code is to create an image that can be scanned by any modern day Smartphone (with a QR code reader application) and translated into something more meaningful. This, essentially, is what a QR code looks like. If you take a look at the image of the business card above, you'll notice that on the left-hand side of the card, there is a strange graphic consisting of black squares and dots. We find ourselves regularly being asked what a QR code looks like, what they do and how they work.Įxplaining this to every client can be quite a lengthy process so we thought we'd create this simple guide to explain exactly what a QR code is and how it works in plain English. We regularly incorporate them into their business cards, posters, flyers and even banners on behalf of our clients as we know just how powerful they can be when used correctly.ĭespite this though, a lot of our clients still aren't entirely sure as to what a QR code actually is. QR codes are used throughout a range of different marketing materials these days and over the last few years, they've become more common than ever.Ī lot of our clients here at .uk have been incorporating QR codes into their marketing materials for the last few years. Even if you've never heard of a QR code, chances are that you're already subconsciously familiar with them.
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